Case Study: Strength & Conditioning Education Web Project
Strength and Conditioning are a UK based training provider that take the principles of coaching & training to develop highly effective training processes for individuals or groups.
Project Overview
The Brief
Strength and Conditioning Education required an overhaul of their website to address several key issues, including an outdated design, poor site structure, and unclear messaging hierarchy. The site was also experiencing speed issues, negatively impacting usability, conversion rates, and search engine rankings. Additionally, an e-commerce platform needed to be launched, alongside an improved Learning Management System (LMS) and a better student user journey.
Key Considerations
Website Redesign: The visual design needed a modern update to reflect the brand’s authority and professionalism in the field of education.
Site Structure & Messaging: A new site structure and clearer messaging hierarchy were essential to enhance user navigation and improve the overall flow of content.
Performance & Speed: Addressing speed issues was crucial to improving general usability, conversion rates, and Google search rankings.
E-Commerce Integration: A fully functional e-commerce solution was necessary to sell courses, memberships, or other products seamlessly.
LMS & User Journey: The Learning Management System required improvements to facilitate a smoother, more engaging experience for students. This also included refining the student user journey to improve navigation and overall satisfaction.
The Solution
To help them achieve their goals. we started by studying Google Analytics which gave us site entry points, user journeys and exit points which helped propose a new site structure and content hierarchy which mapped to the company product offering highlighting primary and secondary products and call to actions.
This was then applied to a new design which adhered to a recent brand refresh, bringing to the forefront course benefits and pathways. All of this was then built into our bespoke framework giving great flexibility whilst easy to add and maintain content, speeding up page load speed at the same time.
We launched a new e-commerce solution for the brand as part of the new website launch which was a new revenue stream to the business that opened up hundreds of hours of training and resources not sold online before. Integrating product purchase with fulfilment and delivery of training through several online platforms.
Finally, the student portal was redeveloped using the same look and feel as the new website to maintain consistency, as well as improve loading speed. We also looked at the student user journey and the study process, improving this by streamlining the process and removing irrelevant links and content to ensure the student focuses on what’s important, adding additional/relevant resources and help where needed.
Project Features
Check out some of the features we built for this projectPlanning
Studying Google Analytics gave us site entry points, user journeys and exit points which helped propose a new site structure and content hierarchy which mapped to the company product offering highlighting primary and secondary products and call to actions.
Learn MoreDesign
We work closely with our clients to understand their unique needs and goals, and use that knowledge to create visually stunning websites that are not only easy on the eyes, but also drive results. Whether you're looking to increase sales, boost brand awareness, or establish your business as an industry leader, our team has the skills and experience necessary to help you achieve your goals.
Learn MoreWordPress development
Our WordPress development service provides clients with a user-friendly, feature-rich and highly customisable website that is powered by the world's most popular content management system.
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Our professional WordPress support team keeps your Wordpress site running smoothly with Dev-WP's comprehensive support services. From troubleshooting to updates and everything in between, we've got you covered.
Learn MoreWordPress Integrations
We integrated WordPress and WooCommerce with the following: Active Campaign, Stripe, Klarna, InfusionSoft/Keap, Calendly, Learn Dash, Wishlist Member, Xero.
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5* service! I recently came to Dev-WP to design and develop our new website for our organisation. The team at Dev-WP are brilliant to say the least!
Webite Visuals
Check out some of the key areas of the site we built for this project. Scroll and swipe to explore.
