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Case Study: Organic Carbon

Organic Carbon, sought to expand its reach by selling carbon credits online through a well-designed, user-friendly platform. The website had to effectively inform businesses and individuals about organic carbon credits, their verification process, and the benefits of offsetting emissions—ensuring that the purchasing journey was both engaging and effortless.

 

 

 

 

Project Overview

The Brief

Organic Carbon sought to develop a user-friendly website that simplified the sale of carbon credits while effectively educating businesses and individuals on their benefits. The platform needed to provide a seamless purchasing experience with dynamic pricing calculations and clear, trustworthy information about the verification process.

The website required a real-time pricing system that adjusted based on market fluctuations and credit types. It also needed engaging and credible educational content to help users understand the value of carbon credits. A well-designed user experience was essential to ensure that visitors could easily navigate, learn, and complete purchases without friction. Additionally, trust and transparency were key, requiring the integration of verification details, impact stories, and certification badges to build customer confidence. The goal was to create a high-converting platform that made purchasing carbon credits both accessible and impactful.

The Solution

To meet Organic Carbon’s needs, our agency designed and developed a seamless, high-performing website that balanced education, usability, and trust-building. We implemented a dynamic pricing system that automatically adjusted based on real-time market fluctuations and credit types, ensuring transparency and accuracy in pricing.

To address the knowledge gap, we created engaging educational content, including interactive tools, step-by-step guides, and FAQs, making complex carbon credit concepts easy to understand. The website’s intuitive user experience ensured that visitors could quickly navigate, calculate their carbon impact, and purchase credits effortlessly. To establish trust and transparency, we integrated third-party verification details, certification badges, and real-world impact stories, reinforcing the credibility of the carbon credit process. Through strategic UX design and seamless functionality, the platform not only enhanced customer confidence but also maximized conversions, making the purchase of organic carbon credits both accessible and impactful.

Project Features

Check out some of the features we built for this project

eCommerce functionality

The website needed to allow customers to make a purchase through custom eCommerce functionality. This enabled the businesses to tailor their online experience to their specific needs and unique brand identity.

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Compliant payment gateways

Creating a business compliant payment gateways was crucial for the businesses to ensure they were adhering to regulatory requirements. Custom payment gateways enabled WRM to tailor the payment process to their specific needs, branding, and industry standards.

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Custom Website Designs

The website would need to incorporate an intuitive carbon credit calculator that allows users to select their required amount of credits, calculate the price. The customisation also involved creating personalised product pages, unique shopping cart experiences, and specialised checkout processes.

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Webite Visuals

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