Better Ways to Show Products on WooCommerce Sites

If you’re in the business of selling online, you know it’s not just about chucking your products up on a page and hoping people will buy them. In fact, there's a bit more finesse needed these days. So, let’s have a look into WooCommerce product page design and the best ways to to show your products in a way that makes customers more likely to pop ‘em in their basket and head to checkout.

WooCommerce Product Add-Ons

These are customisable options that can be added to products in your WooCommerce store, allowing customers to personalise or enhance their purchase. These add-ons can range from simple choices like adding extra features to a product, selecting sizes or colours, to more complex options such as engraving text, gift wrapping, or offering special services. For example, if you’re selling a t-shirt, you could add a product add-on to allow customers to select a specific colour or size. Or, if you sell items like jewellery, you could offer an engraving option as a product add-on. These add-ons can be set to either have a fixed price or be conditional based on customer selections.

By using WooCommerce Product Add-Ons, store owners can increase revenue, provide better customer experiences, and give customers more control over their product choices. You can manage and customise these add-ons easily through the WooCommerce Product Add-Ons plugin, which lets you offer a wide range of options and fields such as checkboxes, radio buttons, text inputs, and file uploads.

Once the plugin is activated, you can begin creating product add-ons for your store, you can customise the types of fields that customers will interact with for each add-on. For example, the plugin offers a variety of field types, such as:

• Checkboxes: Allow customers to select multiple options. (e.g., “Add a gift message”)
• Radio Buttons: Offer customers a choice between different options. (e.g., “Choose your engraving font”)
• Text Input: Let customers enter custom text (e.g., “Enter a custom message for engraving”).
• File Upload: Allow customers to upload files, like images or documents. This is perfect for products like custom-made items where customers can upload their designs.
• Select Dropdown: Let customers choose from a dropdown menu of options.
• Set Fixed Prices: For example, you might charge £5 for gift wrapping or £10 for engraving.
• Set Percentage Prices: Alternatively, you can charge a percentage of the base product price, such as 10% more for customisation. Each option can have its own pricing, and the plugin will automatically adjust the total product price based on the add-ons selected by the customer.

WooCommerce Product Bundles

Product bundles are a great way to increase sales by offering value, convenience, and a more customised shopping experience for your WorPress websites customers by showing related products alongside the main product being viewed. WooCommerce Product Bundles allow you to better display products by grouping multiple products together into one package, offering customers the convenience of purchasing related items in a single click. This is particularly useful for creating special offers, discounts, or themed collections.

When creating product bundles in WooCommerce, it’s essential to keep the customer experience in mind. For example, aim for WooCommerce product bundles that make sense to your customers, such as related products that are often purchased together. Offering bundle discounts or adding special deals like “buy one, get one” can encourage customers to make a purchase. Additionally, ensure that your WooCommerce product bundles are clearly presented on the product page, with details on what’s included and how customers will benefit from purchasing the bundle.

Use Quality Photos

Let’s not be shy – people want to see what they’re buying. None of this blurry, dark, or poorly lit nonsense. Invest in some cracking high-quality photos that show your products in all their glory to improve your WooCommerce product page design

Actionable tip: Use at least 3-5 images per product, showing it from different angles. Especially try to get an image of your product being used in real life – people love seeing how a product fits in their world.

Zoom Functionality

Let’s face it, we all love a good nosey. When it comes to shopping online, customers want to get as close as possible to the product they’re considering purchasing. That’s why offering a zoom feature on your product images is essential, especially if you’ve got detailed or high-end items that customers will want to inspect. Whether it’s the intricate stitching on a designer bag, the fine grain of a luxury piece of wood, or the fine details on a piece of jewellery, shoppers want the ability to take a closer look at every nook and cranny before they make a decision.

Offering a smooth and clear zoom function gives your customers the confidence they need to make a purchase, as they can view the product in all its glory. This is especially important for high-end or luxury products, where every detail counts. If you’ve spent time making your products look top-notch in your photos, don’t let a poor zoom feature take away from that effort. A high-quality zoom can enhance the overall shopping experience and help customers feel more assured in their decision-making.

Actionable tip: Ensure that your zoom function is not just functional but also crystal clear and smooth. It should load quickly, without any lag, and not distort the image in any way. Nobody wants to see their product transformed into a blurry mess that resembles something out of Minecraft. Instead, the zoom should enhance the image, allowing shoppers to see textures, colors, and other fine details clearly. A well-executed zoom can make all the difference in convincing a customer that your product is worth their investment.

Include Product Videos

Sometimes, photos just don’t cut it. While a high-quality image can showcase a product well, it often lacks the ability to fully convey how the product works in real life, especially if it has moving parts or requires a bit of explanation. This is where a video can truly elevate your product presentation. Videos give customers a proper idea of what they’re getting, providing them with a more immersive experience. Whether it’s showing how a gadget works, demonstrating the flexibility of a clothing item, or giving an in-depth tutorial on a product’s features, a video allows you to provide more context and clarity.

Customers often want to see how a product fits into their lives or how it solves a particular problem, and a video can do just that. It brings the product to life in a way photos simply can’t.

Actionable tip: Keep your videos short and snappy—ideally under 30 seconds. Attention spans are short, so it’s important to get straight to the point. Focus on how the product solves a problem or fits seamlessly into everyday life. By keeping things brief and to the point, you’ll ensure your customers stay engaged and leave with a clear understanding of the value your product offers. This is a simple yet effective way to boost customer confidence and drive sales through focusing on WooCommerce product page design.

Use Descriptions

No one wants to read a load of marketing fluff. When customers are browsing your products, they’re looking for the facts—what the product does, what it’s made of, and why it’s worth their hard-earned money. They don’t need long-winded descriptions full of buzzwords or vague claims. They want clarity and honesty. By getting straight to the point, you provide them with exactly what they need to make an informed decision, which helps build trust and ultimately leads to higher conversion rates.

Actionable tip: Use bullet points to break up your descriptions and make it easier for customers to find the key details they’re after. Don’t forget to include important information like dimensions, materials, and a clear explanation of how the product works. Bullet points help customers quickly scan the information without feeling overwhelmed, and they ensure you highlight all the essentials that customers need to know before making a purchase. By focusing on the important stuff and keeping things concise, you can keep your descriptions informative and to the point, without losing the customer’s interest.

Include Customer Reviews – Word of Mouth Still Counts

Even online, word of mouth is a powerful tool. People trust other people more than they trust your fancy sales copy. So, make sure you’re showing off reviews from real customers.

Actionable tip: Encourage customers to leave reviews by sending a follow-up email after purchase. And if you get a good’un, don’t be shy – showcase it proudly on your product page.

Use WooCommerce Product Filters Properly

If you’ve got a load of products, make it easy for people to find exactly what they’re after. When your customers are faced with too many choices, filters become a game-changer. Whether it’s by price, size, color, or specific features, filters in WooCommerce help customers narrow down their options and quickly zero in on what meets their needs. This not only saves time but also ensures they don’t get overwhelmed by a sea of products. It’s all about making the shopping experience more convenient, so your customers can spend less time searching and more time buying.

Actionable tip: Test your WooCommerce filters regularly to make sure they’re working well and cover all the important options your customers care about. There's nowt worse than a filter that misses key choices or works slower than a Sunday driver. A sluggish or incomplete filter system will frustrate customers and could even drive them away. Make sure your WooCommerce filters are quick, intuitive, and comprehensive, so customers can easily find what they need without hassle. A smooth and efficient WooCommerce filtering system can make a world of difference to your store's usability and overall customer satisfaction.

Show Stock Levels – Nobody Likes Surprises

There’s nothing worse than adding products to your basket, only to find out it’s out of stock at the last minute. Be upfront about how much stock you’ve got left, especially if it’s running low. Read out blog for more information on Woocommerce stock management.

Actionable tip: A bit of urgency works wonders – letting people know there are only “2 left in stock” can push them to hit ‘Buy Now’ before it’s too late.

Cross-Sell and Upsell Without Being Pushy

We all like a bargain or the chance to upgrade. Cross-selling (suggesting complementary products) or upselling (recommending a better version) can boost your sales, but do it in a way that feels helpful, not pushy.

Actionable tip: On your WooCommerce product pages, suggest a couple of related items that genuinely add value to the customer. Keep it subtle but useful – no one likes being bombarded.

Mobile First – Everyone’s On Their Phone, Aren’t They?

We’ve all done it – scrolling through a site on our phones, thinking of buying something. If your WooCommerce product page designs don’t look tip-top on mobile, you’re losing sales.

Actionable tip: Check that your images, videos, and layout look sharp on all screen sizes. Make sure buttons are big enough to tap without needing fingers like toothpicks!

Keep It Fast – Nobody’s Got Time to Wait

Lastly, speed is key. If your product pages take forever to load, folk will get fed up and head off quicker than a Yorkshire Terrier after a squirrel. What more slow websites affect your SEO product page rankings, leading to less traffic and sales.

Actionable tip: Compress your images, get rid of unnecessary plugins, and keep your site running like a well-oiled machine. Google PageSpeed is a cracking tool to check how fast your pages are loading.

WooCommerce product page design

There you have it, some cracking ways to improve WooCommerce product page design so you can better display your products online. Do a few of these right, and you’ll see more customers putting their brass where it matters – in your checkout.

Now get cracking, there’s no time to faff about!

---